Imagine a world with less waste, less smog, more sensible people, and no more poverty. Part of the solution is building better automobiles that can utilize environmentally friendlier and renewable fuels, but another vital component is to focus on the reduction of actual tangible wasted products and wasted effort.

When icebergs are melting and penguin populations are at stake, it's not enough to simply wait for the scientists to solve all the problems. We need to do something too.

It's time to cut back on things like unnecessary driving, unnecessary consumption of paper cups, unnecessary consumption and disposal of electronic waste. And speaking of that electronic waste, can you believe that in 2005 Canada disposed of over 140,000 tonnes of electronics? That would include things like old computers.

But quite often, old computers would have been perfectly functional if there had only been adequate tech support provided at a reasonable price. Even assuming that the salvageable computers were a small portion of the 140,000 tonnes, maybe 20,000 tonnes of wastage was avoidable?

But tech support used to be expensive before Transparen introduced its flat rate $45 per computer / month tech support plan including unlimited support calls and regular once or twice a week checkups. Transparen's service could make some of the waste disposal unnecessary, and has other environmental benefits.

For example, so many knowledge workers will get into an automobile and commute to the location where the tech support is required. But with enough skill and experience, the tech support can be provided remotely. That's what Transparen does, and it allows Transparen to bypass the physical restrictions that confine us to one geographic region, and it also means that our clients can afford premium service for a very affordable price.

Calling for tech support is so easy - it is as if you have a help button where a live person answers you, every time. And the service is provided without requiring the use of foreign oil.

Which should make you feel pretty good, because that's all you wanted to do - fix the computer - and burning oil to pollute the environment would have been a very unfortunate side-effect of using any of our competition.